Social Media Managing sounds like a casual day of scrolling and liking posts. While yes, they will do some scrolling and liking, it does include a lot more than that. Many small businesses utilize a social media manager to handle their online presence. In reality, it is a full-time job and includes a ton of different responsibilities. Blogging, profiles, and interacting with followers are all a part of the gig.

So, are you saying it’s about more than posting pictures with inspo quotes?

If the last few years have taught us anything, it’s that social media is a tool and a powerful one at that. And even though middle schoolers can keep a curated feed that looks like an influencer, there is a science and skill in getting the most out of your social platforms. Cue - the social media manager.

A social media manager handles your online presence by strategizing, producing, analyzing, and managing. They are professionals who are constantly learning and tweaking their practice and evaluating success. Just look at all the things they can do!

Research

Social media managers always start with research. They know the trends, are up to date on the freshest thing in social media marketing, and are able to find answers to anything they encounter. All of this research ensures they post the right content on all of your accounts.

Not only do they research what to post, but they have to know where to post it. Understanding different audiences across different platforms is a huge part of social media management. They can adapt content and reach exactly who you are wanting too.

Scheduling and Planning

Having a plan of what and when is a big peice of social media management. Sheduling and organizing posts are top of the list.

Engagement

Social media is about being social - and that is the part that is easy to forget. Social media managers don’t have a post it and forget it attitude, they are engaging with followers in your comments and DM’s to build a rapport with your followers.

I just don’t feel like I’m “big time” enough to justify an sm manager

As the owner of a small business, you're constantly searching for ways to increase your brand reach and ensure your company remains relevant in the market. You've got to use the resources available to you if you're going to be effective. Not using social media to improve customer engagement is like putting a doorstop in front of the door to your business. For a business to manage its social media marketing effectively, it has to maintain engagement in a practical, sustainable manner - and a social media manager is a great way to do that.